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How to Use Technology to Sell More Houses

New Price Real Estate Sign in Front of Beautiful New Home.

In the real estate business, wholesaling serves as an exit strategy that suits different investor personality types. Beginners looking to venture into real estate may quickly start wholesaling because of its shortest completion timelines. Additionally, it helps beginners learn more on real estate business. For the experienced investors, wholesaling serves as a great fit making profits in a short time.

At its core, wholesaling is all about selling a house to another buyer. The buyer is probably another investor that will fix the property and either resell or rent the house. Wholesaling is slowly gaining track due to the many benefits it offers. One of the benefits is requiring little cash to start.

In today’s technological society, the wholesaling process has become easier than ever before. Moreover, technology has reduced the time taken to complete the wholesaling process. Gone are the days when wholesalers needed to market their houses by going door to door sharing their flyers or setting aside day for searching potential buyers or even looking for hard money lenders near me.

Technology has revolutionized the wholesaling process bringing in more benefits than the traditional forms. Despite technology being around us, there is a challenge on how to use it to wholesale more houses. Below, is an overview of the essential ways on how to use tech to wholesale more houses.

Mind your due diligence

It refers to doing a lot of research and strategizing before starting the wholesaling business. Search through the internet to get vital information that will help you to educate yourself about real estate wholesaling business. Here, the internet will be the ideal technological platform for you to use.

Marketing

Just like any other business, marketing plays a crucial role in the real estate wholesaling business. By marketing more and at a wider area, you’ll find more deals. With technology, particularly digital marketing, you will be able to reach a big audience. Digital marketing will provide you with a marketing plan that combines broadcasting and social media networking. Through this combination, your wholesaling business is set to reach far and wide.

Build a buyers list

Coming up with a buyers list is useful and requires you to have networking skills. Yes, you can find buyers through campaigns like bandit signs and direct mails, but one of the best ways is to build your buyers list over time. Here, email marketing will be of significant help to you. A buyers list helps you to have personal connections with your buyers. Remember to maintain a running list of all the buyers you meet so that you expand your professional network in your search for real estate investors.

Fielding calls

After you are done with marketing and building a buyers list, you will probably start getting responses. Here, you will have to use technology to capture and analyze the responses you are getting. Its referred to as collecting and reviewing analytics. There are analytics tools that you can use to capture and evaluate the responses. Additionally, you can track the mediums through which you received those responses – were they via direct mail, bandit signs, social media, or telephone?

Target the motivated buyers

Advertising platforms such as Facebook ads provide you with various options for targeting the right audiences. Since you are wholesaling, your target options can be homeowners in pre-foreclosure, absentee owners, taxpayers. Having your target set will help you design an effective marketing campaign and a successful marketing strategy.

Design a website

A website will be an ideal technological platform for your real estate wholesaling business. It’s because, in today’s technological society, buyers tend to spend more time online. Therefore, having a website serves the case. Remember that it’s not only having a site but also having a beautifully designed site with fast page loading speed. That will attract more buyers to your wholesaling business. Additionally, you may add videos to your site to bring your properties to life and carousel ads for the photos of the houses you are wholesaling.

Use social media channels to communicate

An average person spends between thirty and thirty-five minutes each day on a social media platform. Wholesaling involves communicating with your buyer and settling at a price comfortable for both parties. Social media channels will offer you with an excellent platform to communicate with your buyers as well as communicate your brand to your buyers. In the long run, you will wholesale more houses.

Conclusion

Use of tech for real estate wholesaling business should not be a daunting or draining task. Consider these tips and watch your real estate wholesaling business fly off.

How Digital Marketing has Changed Local Businesses

When starting a local business, the goal of the business should be immediately to acquire customers.  Digital marketing has made the process so much simpler.

Think of your website acting as a sales person that’s there working for you 24/7.

Digital marketing is similar to any other type of marketing. What makes it different is the application of digital technologies such as social media, email, websites, blogs, and mobile marketing. As a small or local business, making a move towards the application of digital marketing is a key to help your business grow faster compared to the use of traditional forms of marketing.

Promoting your brand is not an easy thing to do, especially for local businesses. With the lack of resources, small businesses still have to compete with the heavyweights. Digital marketing is here to help the local businesses remain in the game. However, the challenge comes in on how to apply digital marketing to achieve success in that line of business with so many tools from email marketing to software tools like webinarjam. Below, are tips on how local businesses can get started with digital marketing.

Design a website

A website acts as the foundation of digital marketing. Through a website, you’ll collect leads, provide relevant and useful information about your brand, and direct traffic. Having a web presence is not an expensive or hard task to accomplish when you consider these key actions;

  • Showcase your brand: Your website should communicate your local business message precisely with appropriate colors and logos.
  • Design a powerful about page: A solid about page will be effective in attracting customers; therefore, ensure it is interesting.
  • Be mobile-friendly: Not everyone accessing your website will be on a desktop, meaning it should be responsive and adjustable to any screen size.
  • Allow social sharing: Have social sharing buttons through which visitors can share your website easily.
  • Collect and measure metrics: Metrics will help you to improve your website over time; therefore, make use of analytical tools to collect and review the metrics.

Content marketing

This tip comes into play in multiple ways. They include use of blogs, email marketing, and social media. Therefore, it is essential to have thorough strategies for marketing through the use of content Some of the strategies include;

  • Come up with a content calendar: This is more of a plan that gives you a schedule or flow of what content you’ll come up with and ways to distribute it.
  • Share via social channels: The content you created will be useful if it reaches your target audience; therefore, know how you will share the content on social media channels.
  • Practice guest posting: Allowing guest posts on your blogs is an excellent way of expanding your audience and getting more traffic to your site.

Email marketing

Being able to use email marketing successfully, means you can communicate with your customers on a day to day basis. The key to email marketing is sending relevant and interesting messages to your audience consistently. For you to start this, you’ll first need to have an email list. Additionally, consider doing the following;

  • Use newsletter templates: You can either use templates from email marketing platforms or design your own. Remember to reuse the template each time you send one.
  • Encourage sign-ups: You can encourage sign-ups through the offering of incentives for signing up such as a discount or free download.
  • Collect and measure metrics: Use an analytics tool to see how many people opened your message as well as those who clicked on a specific link.

Social media

It is an excellent platform for local businesses since it reaches a wide demographic. Additionally, it gives a way of having a direct communication with your clients. The following tips will help you use social media.

  • Pick one to start with: Don’t start by creating your presence on every social media platform, instead chose one at a time as you progress.
  • Be consistent: Use the same profiles when setting up your local business’s profile bio, image, colors, and banners.
  • Focus on engaging with customers: Social media is about conversation and not about promotions and blasting content. Therefore, aim to have a community.

Search engine optimization

Optimizing your content or ensuring your website appears first on the businesses listing is essential. It’s because your audience will not struggle to find you.  According to Derek Pierce, “local business owners should focus on building their brand first and look to hire a professional to help with the SEO process.”

The following are suggestions to get started on SEO.

  • Select the right keywords: Choose the appropriate keywords for your blog posts that will make them optimized.
  • Use SEO tools: There are several SEO tools that you can use to optimize your content; therefore, pick the relevant ones for your local business.

Conclusion

Digital marketing is the future for any local business. With all the benefits offered, it makes an ideal marketing medium for local businesses. Therefore, use it to the maximum and get profitable results.